There are two main places you can add artwork.
1. Your Show Artwork (added in your Show RSS Feed)
2. Your Episode Artwork (added when you tag and publish each individual episode)
These can be the same or you are welcome to provide each individual show unique artwork that will differentiate each show. For example, if you have a different guest on each show you can upload a picture of your guest with your show logo layered on top of the guest's image. This will make it so you have your branding but a unique look to each shows cover art.
Typically adding artwork can be tricky because you need to add the artwork in exactly the right size or iTunes won't accept your image. CallCast resizes your artwork for you to make this process super easy.
However, if you want to use other design software to design your podcast artwork make sure to follow these rules laid out by Apple:
Your podcast cover art must be saved in either JPEG or PNG file formats and use the RGB color space with a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels.
If you do not have any professional design software, not to worry, just design your show logo inside the CallCast app and then you can update it any time.
Good places to get artwork...
If you want to have someone else design your podcast artwork, try Fiverr and search for Podcast artwork (found here)
Note: If you go this route for your artwork make sure to follow Apple's podcast artwork guidelines above.
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